Chem-Dry's Exclusive Carbonated Cleaning Process Leaves Carpets and Homes Cleaner, Healthier
Chem-Dry, the world's largest carpet and upholstery cleaning service, exhibits what it means to be green
Chem-Dry was born on the basis of a very simple premise – that there has to be a healthier and more effective way to clean carpets than steam cleaning, which drives heavy amounts of soapy water into carpets at high pressure and then tries to suck it all back out. Chem-Dry was founded in 1977 when it discovered the secret to delivering a deep, long-lasting, healthy carpet cleaning – carbonation. Harnessing the natural properties and power of carbonation, Chem-Dry has used its exclusive “hot carbonating extraction” cleaning process to distinguish itself from all other carpet cleaning services available today and dominate the carpet and upholstery cleaning industry.
Through its 35 years in business, Chem-Dry has become the world’s largest carpet and upholstery cleaning service with 3,500 units in 35 countries. With more than 8,000 employees, cleaning 10,000 homes a day, Chem-Dry continues to thrive and flourish nationwide and around the world, providing cleaning services and solutions to combat the toughest stains on nearly any surface, from carpets and area rugs to upholstery and even tile, stone and grout.
“Over Chem-Dry’s 35-year history, we’ve invested heavily in R&D and developed a ground-breaking system that delivers the best and healthiest carpet and upholstery cleaning in the industry,” said Dan Tarantin, CEO of Chem-Dry. “That system is what allows our dedicated franchise owners to go into people’s homes and businesses every day and be confident that they’re providing a superior customer experience. When you look at the alternatives that customers have today, you simply won’t find one that does a better job of deep cleaning carpets, minimizing inconvenience by allowing carpets to dry in just a couple of hours, and creating a healthier living or work environment.”
Chem-Dry’s proprietary hot carbonating extraction process has helped the company achieve the highest customer repeat rate in the industry. Using the power of carbonation, Chem-Dry’s cleaning method uses millions of carbonation bubbles that penetrate deep into the carpet fibers and safely release dirt from the base of the carpet so they can be easily extracted. The result is a deep, long-lasting carpet cleaning. By using 80% less water than typical steam cleaning, Chem-Dry’s process allows carpets to dry faster – in hours, rather than days. Unlike steam cleaning, Chem-Dry does not leave behind any dirt-attracting residue that can require more frequent professional cleanings. Another common complaint with steam cleaning is that the heavy amount of water soaks through to the carpet backing, creating a breeding ground for mold, mildew and bacteria. This is not an issue for Chem-Dry because their process uses so much less water.
Another way Chem-Dry creates healthier living environments is that it uses a variety of green-certified products. Its primary cleaning solution, The Natural, is green-certified and all of its ingredients are on the FDA’s G.R.A.S. (Generally Recognized As Safe) list. Since The Natural does not contain any phosphates or detergents, it’s safe and non-toxic for kids and pets. In addition to The Natural, Chem-Dry also offers a wide array of other green-certified solutions for other forms of stains, including their Professional Strength Spot Remover, World Famous Pet Odor Remover, and Carpet Deodorizer. Their Professional Strength Spot Remover also uses carbonation to release soil and stains, making them easier to remove and leaving carpets spotless. To treat pet urine, their revolutionary Pet Odor Remover eliminates urine odors and stains at the source to help restore and extend the life of carpets.
With Chem-Dry’s environmentally safe products and systems, customers also have a healthy option for helping improve the air quality of their homes. A common misconception is that hard surfaces, including wood floors, are healthier than carpets for those with asthma and allergies; however, carpets are actually considered by experts to be healthier because they act as a filter in absorbing the dirt, dust and allergens in the air. With hard surfaces, those dirt particles bounce off the ground and back up into the air of the home, which can cause or aggravate nasal and throat related issues. Because carpets trap and hold these dirt particles, the Environmental Protection Agency recommends that carpets be cleaned every three months. Chem-Dry’s green-certified solutions and deep-cleaning hot carbonating extraction method are designed to leave homes healthier overall, including their air quality.
“What’s great about Chem-Dry is that with thousands of locations throughout the country, it’s accessible to nearly anyone in need of a ‘healthy home’ makeover, starting from the ground up,” said Tarantin. “We offer not only carpet and area rug cleaning, but upholstery and leather cleaning, stain removal and even stone, tile and grout cleaning. So our franchisees can really do a lot to make their customers’ homes and work places cleaner, happier, healthier places to be.”
A Chem-Dry franchise brings the credibility and awareness of a trusted national brand that is the largest carpet cleaning service in the U.S. It provides a superior and proprietary cleaning system as well as national support, and all at a low investment. Beyond the equipment, the only major investment is a van to house and transport it. Chem-Dry also offers in-house financing to eligible franchisees, along with world class training and ongoing operational and marketing support to help establish and grow the business. With an average tenure among franchisees of 16 years, the Chem-Dry brand and franchise network is healthy and growing.
“We offer lots of tools and resources to help new owners get off to a fast start and build a successful long term business,” added Tarantin. “At Chem-Dry, franchisees are in business for themselves, but not by themselves.”
Chem-Dry has focused its recent research efforts on further distancing itself from its competitors with the most effective cutting edge technology, while also making its franchises accessible and affordable to more people. In fact, Chem-Dry is launching a brand new piece of equipment this month that represents the next generation in hot carbonating extraction technology and is priced far less than other current options the company offers. With this new system, customers will benefit from the best cleaning method and technology available and more entrepreneurs will have the opportunity to buy their own Chem-Dry franchise and operate it at a lower cost.